Is the ad frequency capping done through feeding back impression data from DSPs into AAM? Because if we want to target people who visited a holiday sale page 4 times in 2 days and we don't want those people to see the same ads more than 5 times, the recency and frequency entered for the segment of visiting the holiday sales page would be 2 and 4, instead of 5, right?
Hi Varun, yes I meant "show an ad a limited number of times to an Audience Segment" cross multiple DSP destinations. Could you elaborate on the last point in the article? Also it says "This approach achieves greater performance...". Could you talk more about it as well ?