What is the best way to load Adobe Analytics data or also Adobe Audience
Manager data into Snowflake. On visitor level, or visit or hit level.
Only selected data and it doesn't have to be like the entire clickstream
data feed. Thank you!
Thank you! Could you elaborate on what ingesting log file method is
usually used for if the data can't be used to create traits and
segments? I assume it would be used for reporting purpose only in AAM
(Audience Optimization Reports) and the ingestion is not real-time. Is
Is the ad frequency capping done through feeding back impression data
from DSPs into AAM? Because if we want to target people who visited a
holiday sale page 4 times in 2 days and we don't want those people to
see the same ads more than 5 times, the recency and frequency entered
for the segment of visiting the holiday sales page would be 2 and 4,
instead of 5, right?
What are the pros and cons of methods on feeding campaign data into AAM,
"pixeling the creative" or ingesting log files? Which one is the best
practice or a more popular approach method among different companies?
Thank you!Capturing Campaign Impression Data via Pixel Calls
Hi Varun, yes I meant "show an ad a limited number of times to an
Audience Segment" cross multiple DSP destinations. Could you elaborate
on the last point in the article? Also it says "This approach achieves
greater performance...". Could you talk more about it as well ?
To achieve ad frequency capping through AAM across multiple DSP
destinations, is it through feeding back impression data from DSPs into
AAM?I couldn't find more detailed documentation on it. Could you talk
more about it? Thank you!
This is what I thought. Thank you for the confirmation and quick
response! Yes, we are using marketing cloud id and core services. Just a
couple of follow-up questions,- Method 1 would allow us to use "Customer
Attributes" & any other functionalities just as when we deploy method 2,
and method 1 doesn't have much disadvantages comparing to method 2,
right? - Also, I am trying to think that if we have an evar that are
already tracking the customer IDs in the CRM system, we can already pull
Both the company that we acquired and us are using AAM, Target and Adobe
Analytics, but we had different org ids in the past. What are the
different ways to combine/sync our Marketing Cloud IDs and allow use
cases like sharing our AAM segments including online and offline
customer data with their Adobe Target for personalization? Thank you!
I used c_events that contains "prodview", cart addition and purchase
events all work fine.Also, is "d_rs" the one to use when I want to
include data from only one specific reporting suite. It is in the unused
signal report and the "unique" look fine after i used it to create
traits and segments in AAM. Are there any limitations when using it with
others such as c_evar, c_prop, c_events, etc?
If we have set up server-side forwarding, and if I can see an event
(e.g. prodview) has been tracked in Adobe Analytics but after I created
a trait using that event, it has been returning 0 in AAM. What could be
the reason of that?
Hey Varun, yes. I was wondering if each product sku (that map to each
creative) has to take one segment, and also what are the dynamic /
automated ways if we have a large number of products and those products
keep on adding. Thanks!
What is the best way to create segments in AAM for product dynamic
remarketing (S2S integration with the DSPs), if we have a large amount
of product SKUs and we want to map each product to its creative?
i looked through the ClickStream data feed column reference, but
couldn't find detail explanations on this. I seem to see multiple
campaign IDs in one hit in our ClickStream data but I am not sure. Thank