Was discussing a current limitation of Adobe Audience Manager with our Adobe consultant, and she suggested raising a feature request with you (to then pass on to the product / engineering teams).
NOW TV is a digital TV streaming service (part of the Comcast family). Our users can pick and choose from a variety of content passes: CINEMA / ENTERTAINMENT / REALITY TV / KIDS / SPORTS – and are not tied to any contract. They can select monthly subscriptions and cancel them whenever they like.
To make data processing and compute as efficient as possible, we store every user action within our service into our data lake as an event (with corresponding event timestamp)
Since we operate as a subscription business, a lot of things we do require us to use dates, e.g to know when a subscription expires, to calculate our customer lifetime value, tenure, etc.
However, unlike Adobe Campaign, Audience Manager does not understand the concept of a date (or a timestamp).
The impact for us is that we then have to create very complex logics to make the data work specifically for Audience Manager e.g instead of using the date a pass expires, every single day we have to calculate the number of days until a pass expires.
We have more than 11.5 Millions of accounts in the UK alone, and this example is only one attribute out of dozens of customer attributes that we use that do require such date calculations. (We also operate across 6 EU countries)
Adding support for date values would be extremely beneficial for us and speed up our release cycles.
Ask: Could we add support for date values in Audience Manager as a roadmap candidate? (would benefit all subscription businesses, independent of vertical)