Currently there is an Overlap reporting feature in AAM > Analytics > Audience Reports. It seems to be an auto-generated Tableau workbook with some parameters to explore trait-trait, trait-segment, and segment-segment overlap. I'd like to propose an additional set of GET methods for the AAM REST API that allows users to run Overlap reports. These methods could return a json object like the following:
{
"traitId":"1523T",
"traitName":"traitName",
"data-provider-name": "data-provider-name",
"data-provider-type": "data-provider-type",
"traitUniques": 1,003,742,
"traits": [
{
"traitId":"1524T",
"traitName":"traitName",
"data-provider-name": "data-provider-name",
"data-provider-type": "data-provider-type",
"traitUniques": 33,742,
"overlapUniques": 21,400
} ...
]
}
With this feature added to the REST API, uses would be able to consume overlap analyses in a more usable format. This could be used for faster segment creation for audience targeting.
Thanks-- we would be happy to beta test this idea if given the opportunity.
