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Adobe Analytics Coffee Break: On Monday, January 30 at 10am PT, the NOAM User Group led by Jennifer Dungan and Jeff Bloomer will be joining us to answer your Analytics related questions. To register and for more information, follow the link to the right.

Why is YouTube traffic being classified as "Organic Social" and not "Display"?


Level 1

This don't typically happen, I'm quite sure there is something wrong with the mapping. I can't pin-point the reason. Any suggestions?


1 Reply


Level 6

Assuming you are referring to the marketing channel for Organic Social and Display, you need to check your marketing channel classification rules where assigning marketing channel to traffic based on numerous factors, such as referrer and/or campaign tracking code.

By the way, 'Display' usually means banner display ad to me, instead of YouTube traffic, or you are doing some kind of banner ad on YouTube which can be identified by campaign tracking code.