What's Adobe's default Paid Search detection? | Community
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evan9
Level 4
July 26, 2018
Solved

What's Adobe's default Paid Search detection?

  • July 26, 2018
  • 2 replies
  • 2825 views

I'm trying to identify exact boundaries between Paid and Natural search. I know that Natural is search traffic not marked as paid.

I can find documentation on how to configure my own paid search preferences, which is great. I'm looking for what the Adobe defaults are for Paid Search detection.

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Best answer by Hyder_Ziaee

If I am getting this right, you are asking for 'how Adobe Analytics detects paid traffic by default?'

It does not. Paid traffic is only understood by AA per the paid search detection rules the report suite has setup.

2 replies

Hyder_Ziaee
Adobe Employee
Hyder_ZiaeeAdobe EmployeeAccepted solution
Adobe Employee
July 27, 2018

If I am getting this right, you are asking for 'how Adobe Analytics detects paid traffic by default?'

It does not. Paid traffic is only understood by AA per the paid search detection rules the report suite has setup.

E
evan9Author
Level 4
July 27, 2018

Thanks. Whoever set up my rules had what is evidently one giant redundancy, which I mistakenly interpreted as a default.

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