What is Impact of ITP 2.x for Adobe Analytics.

33835190

17-06-2019

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What is Impact of ITP 2.x for Adobe Analytics.

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I was read that:

https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac

https://webkit.org/blog/8311/intelligent-tracking-prevention-2-0/

https://webkit.org/blog/8613/intelligent-tracking-prevention-2-1/

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【Company Settings】

Using Third Party Cookies : *****.112.2o7.net

Report  Date:Mar 21 2019 - Jun 18 2019

I was examine [visits] and [ [User ID](Custom eVar)] by safari browser.

It looks like Continues to be measured for over 7 days without delete cookies.

Is it a difference by safari browser version?

Accepted Solutions (1)

Accepted Solutions (1)

ankits28281247

Employee

17-06-2019

Are you looking at the traffic from iOS version 12 and above, as ITP 2.x is applied on that version of OS. I think that will e the first thing to check and if you are still using the third party cookie server we recommend to migrate to the cname tracking and also implement the latest version of experience cloyud ID service which has a solution to over come this impact. you can look for the following article for more details which explains the solution. Releases · Adobe-Marketing-Cloud/id-service · GitHub

Answers (3)

Answers (3)

33835190

16-07-2019

@ankits28281247

Could you still give me a hand with this?

This is Output data of DWH.

also it looks like Continues to be measured continue without delete cookies.

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【Company Settings】

Using Third Party Cookies : *****.112.2o7.net

ankits28281247

Employee

20-06-2019

interesting: how do you checking, if this is based on the same visitors, it seems you are measuring that on an evar in  which you are capturing the userID, are you using custom visitorID, I think validating through DWH would be a good Idea, with visitor ID column.