What is difference between "exclude at beginning of sequence" and "exclude at end of sequence" | Community
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aagk123
Level 5
September 20, 2022
Question

What is difference between "exclude at beginning of sequence" and "exclude at end of sequence"

  • September 20, 2022
  • 1 reply
  • 2336 views

What is difference between "exclude at beginning of sequence" and "exclude at end of sequence" Both looks same but confusing.

 

https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en#exclude-between-checkpoints

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    1 reply

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 20, 2022

    In this specific case, this is looking at sequences... not just "and" and "or".

     

    If you look closely at the examples, they are using "Then" which denotes a specific order of operation.

     

    In the "exclude at beginning of sequence", the rule is excluding sequences were page B was hit before Page A.

     

    So:

    • Page A > Page B - fine, and returned in the sequence
    • Page B > Page A - not included, as the exclusion was set with Page B at the start

     

    In the "exclude at end of sequence", the rule is excluding sequences where Page B was hit after Page A

     

    So:

    • Page A > Page B - not included, as the exclusion was set with Page B at the end 
    • Page B > Page A - fine, and returned in the sequence

     

     

     

    It's really just about the order, since these sequential segments are looking at the order in which something is done....

     

    Step 1 followed by Step 2 followed by Step 3, etc

     

    If you are doing a non-sequential segment, the order doesn't matter.

     

    Item 1 AND Item 2 AND (Item 3 or Item 4) AND Exclude Item 5

    could also be written as

    Exclude Item 5 AND Item 1 AND Item 2 AND (Item 3 or Item 4)

    or

    Item 1 AND Item 2 AND Exclude Item 5 AND (Item 3 or Item 4)

     

    it doesn't matter, since there's no order built into it.

     

    I hope that helps clear things up

      A
      aagk123Author
      Level 5
      September 21, 2022

      I can understand how "Then" works but I am not sure what adobe guide refers to and how it differs for example

       

      If the exclude checkpoint is at the beginning of a sequential segment, then it ensures that an excluded page view did not occur before the first non-excluded hit.

       

      If the exclude checkpoint is at the end of a sequence, then it ensures that the checkpoint did not happen between the last non-excluded checkpoint and the end of the visitor sequence.

       

      Wont these 2 be taken care by "Then" operator?

      Adobe says these both method will solve the use cases :

       

      The following are examples of how this type of segment can be used:

      • Visitors who visited page A and did not visit page B.
      • A restaurant wants to see inveterate users who avoid the main landing page and go directly to the Order Out page.

      Instead of considering only 2 pages in sequence should we consider multiple pages to understand this?

        Jennifer_Dungan
        Community Advisor and Adobe Champion
        Jennifer_DunganCommunity Advisor and Adobe Champion
        Community Advisor and Adobe Champion
        September 21, 2022

        Honestly, I think that was a copy / paste error in the documentation... 

         

        Assuming page A is the Order Page, and Page B is the main landing page... there is no way way that adding Page B at the end will solve "A restaurant wants to see inveterate users who avoid the main landing page and go directly to the Order Out page"

         

        This would remove users to went to Order Page, then went to the Landing Page.....

         

        And as for "Visitors who visited page A and did not visit page B", this only applies partially... cause it's not just excluding visitors who visit both pages... it only excludes people who visit them in specific orders....

         

        Looks like that page could use a little brush up on the descriptions to be honest..... cause you're right, that's confusing...

         

        Based on your initial post, I just went straight into the examples, I didn't really look at all the surrounding text... 

         

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