What does the "stickiness" metric signify? | Community
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paulv837272
December 17, 2018
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What does the "stickiness" metric signify?

  • December 17, 2018
  • 1 reply
  • 1100 views

Might be a pretty simple question, but I don't fully understand what the "stickiness" metric is all about.

I know that it is calculated by: single page visits/ entries, so does this mean it measures how many visitors stay on the page and don't venture to the rest of the site?

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Best answer by Gigazelle

What you're describing pretty much defines bounce rate. Bounce rate is defined as the stickiness, or lack thereof, of a visitor. If a user visits one page then leaves, they are considered a bounce, meaning they didn't stick to your site.

1 reply

Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
January 2, 2019

What you're describing pretty much defines bounce rate. Bounce rate is defined as the stickiness, or lack thereof, of a visitor. If a user visits one page then leaves, they are considered a bounce, meaning they didn't stick to your site.

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