What does the "stickiness" metric signify?

[paulv837272]

Might be a pretty simple question, but I don't fully understand what the "stickiness" metric is all about.

I know that it is calculated by: single page visits/ entries, so does this mean it measures how many visitors stay on the page and don't venture to the rest of the site?

[Gigazelle · Accepted solution]

What you're describing pretty much defines bounce rate. Bounce rate is defined as the stickiness, or lack thereof, of a visitor. If a user visits one page then leaves, they are considered a bounce, meaning they didn't stick to your site.