JavaScript Library: For web applications, Adobe Analytics uses JavaScript libraries to collect and send data to the Adobe Analytics server. This includes the AppMeasurement library, which you can customize to track page views, events, and user interactions on your website.
Data Collection: Web analytics typically involves tracking user interactions such as page views, button clicks, form submissions, and other web-related events. Adobe Analytics provides functions to track these activities in the web environment.
Cookies: Web analytics rely on cookies for various purposes, including tracking user sessions, unique visitors, and visitor segmentation. Adobe Analytics sets and uses cookies to maintain user states and gather data.
Cross-Browser Compatibility: Ensuring that the Adobe Analytics JavaScript library works consistently across various web browsers is essential to maintaining data accuracy and tracking reliability.
Mobileapp Integration with Adobe Analytics:
Mobile SDK: For mobile applications, Adobe Analytics uses a Mobile SDK specific to each mobile platform (iOS, Android). The Mobile SDK allows you to integrate Adobe Analytics functionality directly into your app's codebase.
Data Collection: Mobile app analytics focus on tracking user interactions and events within the app, such as screen views, button clicks, in-app purchases, and other custom events. The Adobe Mobile SDKs provide APIs for tracking these mobile-specific activities.
No Cookies: Mobile apps do not rely on browser cookies. They use unique device identifiers and other methods to track users, sessions, and interactions within the app.
Offline Tracking: Mobile apps can collect data even when the user is offline. This data is stored locally on the device and is sent to the Adobe Analytics server once the device regains an internet connection.
Device Information: Adobe Analytics for Mobile apps can collect device-specific information, such as the device type, operating system version, screen resolution, and other mobile-specific details, which can be valuable for understanding the user's mobile environment.
