I found columns of "Page Name" and "Page URL columns" are empty in some rows from exported report. In this situation, the value of column "Marketing Channel" is also incorrect due to wrong query string in Page URL.
Does anybody know why and in which condition will cause this error?
There is an example as below:
Second Line itemis not correct, but third line item is correct. (Both of them are the same page)
|Last Touch Channel||Last Touch Channel Detail||Mobile Device Type||OS Type||IP (address)||Pages||Page URL||Time Spent on Page||Visit Number|
|付費廣告||bridgewell||Mobile Phone||apple ios||118.165.xxx.xxx||Group A: <15 seconds||2|
| 付費廣告||bridgewell ||Mobile Phone||apple ios||220.127.116.11||https://xxx.com.tw/m/SP2019/Index||Group A: <15 seconds||2|
|付費廣告||bridgewell||Mobile Phone||apple ios||18.104.22.168||https://i-automall.luxgen-motor.com.tw/m/SP2019/Index|
This would happen in case of Custom Link Calls / TrackAction Calls. In these type calls, the Pagename and Page URL information gets discarded in order to avoid the inflation of Page Views Metric.
Hope this helps.