UTM parameters are present in Adobe Analytics ?

[VemiSoumith]

I'm unable to find UTM Parameters in adobe analytics. If the parameters are present in Adobe Analytics default - where can we find this ? 

[abhinavbalooni]

Hi @VemiSoumith 

UTM parameters are not available by default in adobe analytics. I guess you are assuming parity to GA here which captures those parameters into different traffic reports.

In AA, you can setup marketing channel processing rules based on UTM parameters and also concatenate UTM parameters into tracking code (s.campaign variable)

Hope this helps.

Cheers,

Abhinav

[VemiSoumith]

Any kind of documents for this steps. It will be helpful

[abhinavbalooni · Accepted solution]

@VemiSoumith  Here's one to start with: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/using-utm-parameters-in-a...

Another really nice post: https://medium.com/@utmsmartmanager/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-df...

Hope this helps.

Cheers,

Abhinav

[Jennifer_Dungan]

I was answering a UTM question in another thread earlier today, you can check it out too: 
https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/default-dimensions-captur...