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Using Custom visitor ID in Analytics

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Adobe Champion

Hi Team,

 

We have a web portal on which login is mandatory and hence we collect the customer ID of every visitor.

We want to use our own customer ID to identify visitors instead of ECID. 

 

We tried implementing setCustomerID method, but not sure of which metric to see in workspace.

 

Could you please suggest the method or point us to a valid documentation ?

 

Thanks,

Kumar 

1 Accepted Solution

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Correct answer by
Community Advisor

If all you need is to be able to count your unique visitors using your customer ID, then create the eVar like what Kumar had suggested, but then in AA, use the APPROXIMATE COUNT DISTINCT with that eVar to get unique customer ID counts.

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4 Replies

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Level 2

Hi @Kumar_Vaibhav ,

 

It's not a suggested approach to use setCustomerID as many of the Adobe integrations might not work with it.  Instead, you can pass the Visitor ID in an eVar and then create a Virtual Report Suite under which you can enable Cross-Device Analytics by selecting the checkbox "Stitch user visits across devices" as shown in the below screenshot:

 

kaush1889_0-1646295152722.png

 

Note, that this needs a backend configuration by Adobe as well where you need to reach out to Adobe Customer Care providing the eVar and asking to enable Cross Device Analytics on the report suite and opt for Field-based stitching.

 

Here is the documentation around it.

https://experienceleague.adobe.com/docs/analytics/components/cda/overview.html?lang=en

 

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Correct answer by
Community Advisor

If all you need is to be able to count your unique visitors using your customer ID, then create the eVar like what Kumar had suggested, but then in AA, use the APPROXIMATE COUNT DISTINCT with that eVar to get unique customer ID counts.

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Adobe Champion

Thankyou for your suggestion. We are currently using this method. However it has 2 disadvantages

 

  1. This will give us a unique count, still the visualization like Cohort, fallout will be based out of ECID. We need some methodology to identify users through our own ID
  2. If the no. of profile IDs reaches above 500,000, then due to bucketing limitation of Adobe ("Low Traffic Value"), the calculated metric will tend to give wrong values

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Level 2

That is where the Cross-Device Analytics comes into picture. This will ensure proper reporting and you get People metric instead of Unique Visitors.