Unusually low bounce rates in particular site

[#1]

Team,

Recently we have noticed that there are some low bounce rate to our campaigns and in page report as well. We are investing more from that perspective.

We would like to know the possible ways of getting low bounce rate for the campaigns and page report.

It would be really helpful if some one share the point related to the query raised. Please let me know for any other more information.

Thank you,

Jay.

[#2 · Accepted solution]

This is almost always due to multiple image requests going out on page load.

This could be due to a number of things - anywhere from link tracking calls to other components of your site sending hit data. The first thing I'd do is open your site with the Experience Cloud debugger and double check all the data that's going out. If you're seeing multiple hits on a single page load, that would be where your issue is coming from, since a bounce is considered only a single hit.