Tracking Code

[_Anonymous_1]

What happens after a Tracking code expires? For example if my campaign is for a period of 5 weeks and my tracking code expired in 14 days, would I still collect data through those expired tracking codes?

[Pablo_Childe]

This depends on how the tracking code is implemented.

Also how users are re accessing the page with tracking code.

If you have a ecid style of URL tracking code then as long as the URL is live and allows analytics code to fire the the tracking code will capture data(post campaign life)

In essence the tracking ID lives indefinitely until the page is deleted.

[Jennifer_Dungan · Accepted solution]

Don't forget that you can also use Adobe's custom attribution model to extend the attribution.

But keep in mind... jut because a campaign is running for 5 weeks, doesn't necessarily mean that you want your attribution to match that....

Does it make sense that IF someone clicks on a campaign at the very beginning of the campaign.. then 5 weeks later they come back to the site another way and convert... does that 5 week difference constitute a valid "conversion attribution"?

Right now, the 2 week expiry is saying that if someone comes into the site via the campaign, and they convert within 2 weeks, you want to attribute that conversion to the campaign. If that user comes in multiple times from the same campaign, the attribution will essentially update to a fresh state (hold for another 2 weeks).

Your default attribution is basically a way to come up with the most common attribution that you will use for all your campaigns, but the beauty of Adobe's custom attribution model is that in workspace, you can adjust the attribution to any period you want if the need arises (without changing the default settings).

Maybe you have a campaign that you want to increase to a 30 day attribution, and another to a 1 day attribution... You can even create columns of different attribution models side by side and see how the differences between the models.