Thank you both @Jennifer_Dungan and @Vinay_Chauhan ! That clears up a lot.  Session based logic is indeed permissible. My question though for the last point , that is, the engagement metric is: Say it is created based on Unique visitors, so essentially, number of unique visitor that have engaged wit...

With the new EU rule about cookie consent. I just want to clarify, what can and cannot be tracked? Some further questions in case cookies are denied: 1. Can Visits still be tracked?2. I understand that Unique visitor might not get tracked but can an aggregate number of visitors be ascertained?3. Wou...

What happens after a Tracking code expires? For example if my campaign is for a period of 5 weeks and my tracking code expired in 14 days, would I still collect data through those expired tracking codes?

Why is there a difference between the number of clicks on a download link and the number of downloads from the link??