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Tracking code report


Level 1



I have the path of purchase from a user as below

  1. A user initially comes through my site by cid=banner, but leaves the site.
  2. The next day, they see other ad and come to my site by cid=socialnetwork and make a purchase.

Which cid that The tracking code report would give credit of purchase and revenue?



1 Reply


Level 5

Hi @Lion1,

Based on my understanding, the tracking code value in the report will depend on the allocation which you have set for that variable. If you set the allocation as 'Most Recent' then the tracking code value will be 'socialnetwork' but if the allocation is set to 'Original Value' then it will be 'banner'. You check the allocation of the eVar using the below steps:


1. Go to Analytics > Admin.

2. Select the report suite & click on the 'Edit Settings' > Conversion > Conversion Variables.


 Hope this helps.