Tracking all links through custom links without defined Adobe events

[priyankagupta20]

Dear All,

all links are currently tracked through custom links without defined any Adobe events
is this good practice ? if not then what will be the impact.

[bjoern__koth]

Hi @priyankagupta20 

Adobe events are fully customizable and should reflect speficic milestone events on your website.

If there is a specific KPI you want to track that is linked to a certain link click, then a custom event would make sense to have it counted.

Most generic links surely won't be milestone events, so it really depends on your reporting needs.

As a best practice, I would also consider limiting the link click tracking of "normal" (non-KPI related) links, since this tracking will be a billable server call.

[Jennifer_Dungan · Accepted solution]

I use Activity Map for most of our links to reduce server calls, and only have specific click events on really important interactions.

Even among those, there are some interactions that rank higher, where I have a specific event... but on others, despite them being important enough to have a click action, I often just use the "Custom Link Instance" instead of creating a custom event.... as long as I am using an appropriate segment, the default Instance metric is more than enough for my needs.