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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Track Adobe Analytics Campaigns and Google Analytics campaigns at the same time, possible?


Level 1

Hello! I am new in Adobe Analytics.

I understad how to track campaigns in Adobe (using the Javascript Plugin and also the UTM Smart Manager). But when i make this change,how can i track my campaigns in Google Analytics? 


Because the parameter will be something like this: cid:facebook:cpc:campaign1:term1 , without the utm parameters of Google. So how Google Analytics can track now? 

1 Reply



Hi @DanielRoblesChian ,

You can use UTM tags for Campaign tracking in Adobe Analytics as well through s.campaign variable. Once you have your Tracking code value (eg: cid:facebook:cpc:campaign1:term1) captured in AA then you can use Classifications (document) to make it more readable.
For detailed information on this approach you can check this blog:
Hope that helps!

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