The page has not been promoted yet but there are still paid traffic entering directly to the page | Adobe Higher Education
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N
nphv
Level 2
September 6, 2023
Beantwortet

The page has not been promoted yet but there are still paid traffic entering directly to the page

  • September 6, 2023
  • 1 Antwort
  • 1112 Ansichten

Hi all,

 

When I track the source of traffic entering directly to a page (Entry Page devided by Last Touch Channel), there are visitors from paid channels.

However, we have not run any campaigns to drive traffic to the page.

 

How this is possible?

 

My theory is those visitors come from paid campaigns (they land in different pages), then they visit the tracking page during their session. But it confuses me why AA shows them entering the page directly?

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Beste Antwort von RobertBlakeley

The entry page is set on the first value in the dimension, in this case the "red" page. The entry value does not persist.

Last Touch Channel basically behaves like a persisted evar.

In the correlation, the Channel persistence attributes the last channel values to the entry page, the "red" page. The last Channel value could have happened later, as you theorized, and then is attributed to the entry page.

 

You could test this yourself by going to the site yourself and enter on a made up tracking code. Look at a couple of pages, then reenter the site in the same visit from Google. When the visit shows up in Workspace, filter the report for your tracking code and do your correlation. As you know exactly what you did in your visit, you can easily see the results of you Google last touch visit.

 

1 Antwort

RobertBlakeley
Community Advisor
RobertBlakeleyCommunity AdvisorAntwort
Community Advisor
September 6, 2023

The entry page is set on the first value in the dimension, in this case the "red" page. The entry value does not persist.

Last Touch Channel basically behaves like a persisted evar.

In the correlation, the Channel persistence attributes the last channel values to the entry page, the "red" page. The last Channel value could have happened later, as you theorized, and then is attributed to the entry page.

 

You could test this yourself by going to the site yourself and enter on a made up tracking code. Look at a couple of pages, then reenter the site in the same visit from Google. When the visit shows up in Workspace, filter the report for your tracking code and do your correlation. As you know exactly what you did in your visit, you can easily see the results of you Google last touch visit.

 

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 6, 2023

    I agree, Marketing Channels have a default 30 day attribution.. so in a previous visit within the last 30 days, those users came to your site via paid campaigns, then later on entered the site on this page (as a direct traffic - meaning the marketing channel wouldn't get overwritten - direct by default will not override a more specific channel)

    N
    nphvAutor
    Level 2
    September 7, 2023

    Thanks for the reply! 

     

    Could you please further explain this? "the marketing channel wouldn't get overwritten - direct by default will not override a more specific channel"

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