Switch Adwords reports from GA to AA?

[alv123456]

Hi!

We are currently using both Googel Analytics freeware and Adobe Analytics on our sites. With GA we measure Adwords campaign data. Now we would like to end this parallel tracking and integrate Adwords to Adobe Analytics. Is that feasible? What's best practice, is there a documentation around this? Any help appreciated.

[Issao_Shoji · Accepted solution]

Hello Alv,

You gonna need Adobe Media Optimizer to have this information at Adobe analytics.

Check this forum here: Add Google Adwords Paid Search Keyword integration

Looks like Adobe may have a new solution.

Regards,

Mauricio Shoji

[alv123456]

We don't have Adobe Media Optimizer and I don't think we'll buy another tool...

is it not possible to link those two tools?

I found that one could map the campaign parameters, however we're using automated link tagging and the gclid parameter is of little use in setting up processing rules...

Any ideas?

[Issao_Shoji]

Sorry, yes, you can create a manual parameters to build your s.campaign, not exactly the processing rules.

Isnt that hard. If you did not set up this configuration, send me a personal message.