Summary Change- Percentage numbers are not matching

[SunilaAd1]

Hello,

I'm seeking assistance in validating some Adobe Analytics data. My analysis indicates year-over-year data differences ranging from 200% to 600% within certain date ranges.

I'd like to cross-check with you to determine whether these substantial variances are accurate and anticipated, or if there's any reason to suspect data integrity issues during those times.

I have Attached the Image 

Thank you in Advance

[Imbalakumar · Accepted solution]

Hi @SunilaAd1 

Can you share me the segment definition", is it based on visit or visitor container?

Based on the above screen shot, i can sense that the visits are increased in every year so it might lead to higher successful internal searches. also see how much percentage the visits increase on these period without applying this segment.

Thanks,

Bala

[Jennifer_Dungan]

That's a good check... if the scope of the segment is incorrect, it could be looking at All Visits from all visitors that performed action X at any time during the report period... instead of limiting the data to Visits where Action X is performed.

Given this table, and what it is trying to show based on the naming convention, I would use a Hit based Segment to find "Successful Internal Searches" or "Unsuccessful Internal Searched"... when paired with Visits, this will properly give you the number of visits where those actions were performed.