Segment for New Users

[tthmx9]

Hello.  I'm trying to create a segment for new users to our site however it keeps pulling in existing users.  This is the segment I am using, which I got from an Adobe tutorial.  I'd like to see all new users within the last 30 days regardless of whether they have only visited once or more.  Any help would be much appreciated.  

[Josh__Stephens]

Hi @tthmx9 

In your first container, you have OR between your two conditions. This means it'll look for visitors to meet either condition. And I notice that the first condition (days since last visit > 30 days) contradictors your last condition (days since last visit are <=30 days).

If you use a segment or ad hoc visitor-based segment with visit number = 1 and a date range of last 30 full days, I believe you'll get what you're wanting to see.

[DanIMS1]

Hi @tthmx9,
If you only want to see the visits for those users change the segment to the following, the first part will show you the visits of those new users who haven't seen the site before. 
The second part will then show you the visits for those users who haven't been to the site in 30 days (the exclude part is optional but is just a fallback incase something dodgy happens). 
If you want to know the number of users who fall under this segment then use it with the unique visitors metric. That will give you the number you want. 
This will just show you the data for those first time vistis and first time returning in 30 days visits. 

[Jennifer_Dungan]

The logic you are using is based on my Rockstar tips showing how to get non-overlapping groups of new and repeat users... the logic is supposed to removed users who repeated within the last 30 days so that they would appear in the "Repeat Group" only (thus being non-overlapping).

However, you missed a critical part of the logic... your exclusion container needs to be set to a Visitor Scope... not Hit.

If you make that change, then you will not be getting the users who came back to the site within the 30 Day Time Frame.

Also note, these segments should be used with a panel range of "Last 30 Full Days" so that the logic of the segment matches the period you are reviewing.

[tthmx9]

Thank you for your reply, yes it was your tutorial!  Not sure what I'm doing wrong, perhaps it's my set up in Adobe but none of the users are new users.  There's over 2000 and their usage goes back a few months.  When I change it from Hit to Visitor scope I then get 0.

[Jennifer_Dungan]

Don't use "Distinct Count" in the Exclusion container... just a normal "Is less than or equal to"

[tthmx9]

Thank you, I did wonder why that was displaying.  I'm still getting the same results- users that are not new users.  Perhaps it's my set up or that users are clearing their cookies.  Overall trying to see users that have not used the site before, even tried segments with no page views before a certain time but not getting anywhere!

[Jennifer_Dungan]

Are you trying to get only net new users? 

This segment is about getting net new AND users who haven't been on the site in over a 30 Days - Hence the "New within 30 Days" naming convention...

Replicating exactly what you have (with the fix for "Distinct Count") (basically remaking a new segment to not rely on my existing one):

You can see that all the users who have come to the site in the last 30 Days has been excluded:

And you can see, once we get passed 30 Days, Users are now included:

If you only want completely new users, people who have never used your site before, this isn't the right segment for you. Or rather you will need to simplify it a lot.

Before I answer this, do you need a corresponding "non-overlapping" Repeat Users segment?

So, when we are looking at "Last 30 Full Days", and you have a user that had Visit 1 (first time ever), then who came back within the 30 Days... in my segments, these users are removed from the "New" segment, and included in the "Repeat" segment... 

So if this isn't the logic you need, can you answer these behaviours:

Scenario	Include in New Users	Include in Repeat Users
Visit 1 (Net New User) Only	Yes	No
Visit 1 (Net New User) + Additional Visits in Time Frame	?	?
Returned to Site After More than a Month (one visit only)	?	?
Returned to Site After More than a Month + Additional Visits in Time Frame	?	?

Visualizing the inclusion/exclusion like this will help us to customize to your needs.

[tthmx9]

Thank you very much.  Yes that's right only new users and repeat new users.  In response to your questions please see below:

Scenario	Include in New Users	Include in Repeat Users
Visit 1 (Net New User) Only	Yes	No
Visit 1 (Net New User) + Additional Visits in Time Frame	Yes	Yes
Returned to Site After More than a Month (one visit only)	No	No
Returned to Site After More than a Month + Additional Visits in Time Frame	No	No

[Jennifer_Dungan]

Ok, I'm a little confused... if you are trying to make non-overlapping segments for New and Repeat users, you should have Yes in one column, and No in the other column for all rows...

You have Yes in both columns in the second Row, meaning that these users will appear in BOTH segments (meaning they will be double counted).

And you have No for clearly "Repeat" Users column....

Maybe you are confused... the columns represent two different segments to understand specifically how your non-overlap should work....

[tthmx9]

Maybe I am!  Ultimately I just want to be able to have a segment of users that have started using the site for the first time and any return visits since over a certain time frame e.g. last 30 days.  So for example if John Smith started using the site on 1st June and he came back again on 14th and 15th, he should be in the list.  If it means separate segments then that's fine.  I just thought Adobe might have had a way to do this but seems it's not so straight forward.

[Jennifer_Dungan · Accepted solution]

For reference, this is how the non-overlapping works in my segments:

Scenario	Include in New Users	Include in Repeat Users
Visit 1 (Net New User) Only	Yes	No
Visit 1 (Net New User) + Additional Visits in Time Frame	No	Yes
Returned to Site After More than a Month (one visit only)	Yes	No
Returned to Site After More than a Month + Additional Visits in Time Frame	No	Yes

We consider anyone who hasn't been to the site in over a month, then returns as "New" within the 30-day period... however, in that same 30-day time frame, if they come back, they are treated as "Repeat".

From the sounds of it, you aren't concerned about having non-overlapping groups; and so I think you would just need something like this:

Basically, just grab all Visitors who had their First Visit in the last 30 Days...