See ALL marketing channel touch points?

[mjdavid007]

Hi!

Is it possible to see all marketing touch points a Visitor has had? Right now, all I can see are the usual Last and First touch, but what if I wanted to see all the channels in between?

[Jennifer_Dungan]

You can apply a custom attribution in Workspace.

Linear or Participation is going to likely be what you are looking for:

If your Marketing Channels are set to 30 Days, you should see no difference on the total, but all the rows of Marketing Channels will likely increase to show the participation towards the order with the range... you don't even have to match the same "30 Day" model, your can adjust this to your needs.

[mjdavid007]

Thanks, as usual :). Two quick questions:

- Can I use then Marketing Channel as Dimension, even though it's Last Touch?

- Is there anyway to use non-default attribution model on Visitors, Visits or Page Views? I can't select on those.