Referrer type - TYPED/BOOKMARKED both showing reporting data under "NONE" & "DIRECT" Marketing Channels

[Naveen_KumarPr]

Hi everyone,

Can you please help me with the below scenario
I'm looking at my orders with Marketing channels with attribution (First, last & Linear) look back window of 30 days

I'm seeing Typed/Bookmarked referrer data under both channels - "DIRECT" & "NONE" for both app & website
& Please have a look at the image of marketing channel processing rule for "DIRECT" (attached)

for mobile app - when you launch the app, you literally land on the home page and obviously, there will be no referrer in this case (there will be no typed/bookmarked) as well

In this case, there is no referrer that exist - the traffic should be "DIRECT", but we are getting traffic to "NONE" as well

Coming to the website, we are able to see typed/bookmarked as a referrer under both "DIRECT" & "NONE", how it is possible ?

as per the processing rule - "DIRECT", the condition is that, "REFERRER does not exist" on the 1st hit of the user's visit. it means that subsequent hits will be attributed to NONE?

Please share your thoughts

Thanks,