Searches vs Visits vs Page Views in the Natural Search Report

[andy_romain]

Hi,

I was wondering what the difference is between Searches, Visits, and Page Views overall or just as it applies to the Natural Search Report (Traffic Sources -> Search Engines - Natural). Also, why are there zero's in the Searches column of the Natural Search Report?

Thanks!

Andy

[Hyder_Ziaee · Accepted solution]

Hi Andy,

• Searches: Shows the number of instances when a search was performed and the user clicked to land on your site.
• Visits: The number of visit sessions the site had. Learn more about it here: https://marketing.adobe.com/resources/help/en_US/reference/metrics_visit.html
• Page Views: The number of pages viewed on the site. 

Now in reference to the Search Engines - Natural report:

• Searches: Shows the number of instances when a search was performed and the user clicked to land on your site and the link on the search engine was not a paid one.
• Visits: Shows how much each search engine with a natural search click contributed to the visits number. One visits can have multiple searches done. One visit can also be contributing to a Natural and a Paid search
• Page Views: The number of pages viewed on the site after landing through a natural search.

How many values are you seeing a zero against in the Search Engine - Natural report with the metric Searches? You should ideally see one if you are applying other metrics within the report.

-Hyder

[andy_romain]

Hi Hyder,

- Thanks this makes perfect sense. The zero's in the Searches column were showing only because I had also applied Visits and Page Views.

Thanks again,

Andy