CJA - Flow Report with session container & a segment

[Neel456]

Hi All,

I need to create user journey flows for session with a specific condition where users have interacted with an offer. So, I have created a flow visualization where flow container is 'Session' and 'starts with' dimension as Page Name. 

I have applied two quick segments at panel level

- segment 1 = user has seen an offer (Include Session with dimension used as 'decisioning.propositions.items.id field=New Offer 1 (offer name) ' to identify offers)

- segment 2 = user has interacted with offer (Include Session with metrics used as '_experience.decisioning.propositionEventType.interact exists')

All my offer banners are displayed on my home page and then lead to Offer details page followed by Offer Landing Page. So, I expect that all paths should start with Home Page as first node, Offer Page as second node and Offer Landing Page ('New Offer 1 Landing Page') as my third node, because the two segments should include all sessions where offer is clicked.

However, I am getting other flows also where the offer is not clicked or other offers are clicked.

1. Home Page >> Other Pages (example = Account Details/Overview) Offer not clicked

2. Home Page >> Offer Page >> Other Offers clicked (example = Old Offer Landing Page)

Can anyone please explain to me, why other flows are reflected when the segment should only include sessions where my offer is displayed and clicked.

Thanks

[EurosIMS · Accepted solution]

Hi @Neel456, 

As I understand it, you've got 2 segments: one that says an offer was seen, one that says it was clicked. As these are separate segments, I'd assume the additonal flows are users who saw the offer, then at a later point clicked it. They would be included in the segments but their flow might not neccessarily be the one you expect. If you alter the segment to say user sees offer A, then within X events (depending on your setup) clicked offer A, that should limit it to only users who carry out the noted flow. Bear in mind that even in that case, there may be users who carry that flow out at a later point so there could also be additonal flows represented. 

[Neel456]

Thanks for your response.

Considering your opinion "As these are separate segments, I'd assume the additonal flows are users who saw the offer, then at a later point clicked it" I went ahead to expand the journey further and analyse if the other flows that did not go the landing page, had interacted with offer and then went on to landing page. 

It was true and almost all additional flows had interacted with offer at a later stage in the journey.

Thanks again for helping me out to understand the scenario.