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karen_seeto
Level 2
October 16, 2015
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Search engines in "referring domain" and "paid/natural search"

  • October 16, 2015
  • 2 replies
  • 1731 views

Hi there,

google.com is appearing in my 'referring domain's channel in last touch marketing channel report - how does this differ from paid/natural search?  Is it double-counting?

Thanks

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    Best answer by Gigazelle

    Hi Karen,

    That actually depends on how your marketing channel processing rules are set up. Chances are it's from a non-search engine function of google, such as mail.google.com or plus.google.com. If you're viewing marketing channels with an event as a metric, it's definitely not double counting.

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    2 replies

    Gigazelle
    Adobe Employee
    GigazelleAdobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    Hi Karen,

    That actually depends on how your marketing channel processing rules are set up. Chances are it's from a non-search engine function of google, such as mail.google.com or plus.google.com. If you're viewing marketing channels with an event as a metric, it's definitely not double counting.

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    If this answer was helpful, mark it with a 'heart'. If it answered your question, mark it correct.

      mo_mastan
      mo_mastan
      May 11, 2017

      Hi Gigazell, I want to understand this better and need clarification from you. Suppose the subdomain is maps.google.com - can u please explain the scenario in which a person might come from this subdomain. Would someone Googling ‘website.com’ and then clicking on the map pack to the right of the search results be deemed as a maps.google.com referral? 

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