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Same Value assign to eVar and Prop variables

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Why are eVars and Props sometimes stored with the same values in Adobe Analytics, and what accounts for the difference in persistence, with eVars persisting while Props do not?

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Correct answer by
Community Advisor and Adobe Champion

@sandhyasandheep I like to keep this particular blog referenced for just this specific reason:
Conversion Variables – Part I [Inside Omniture SiteCatalyst] 

 

You will notice that it's a bit dated, but the information is still good, and it was written by one of our favorite veterans in the business.

 

Jeff Bloomer

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Avatar

Correct answer by
Community Advisor and Adobe Champion

@sandhyasandheep I like to keep this particular blog referenced for just this specific reason:
Conversion Variables – Part I [Inside Omniture SiteCatalyst] 

 

You will notice that it's a bit dated, but the information is still good, and it was written by one of our favorite veterans in the business.

 

Jeff Bloomer