Hi everyone,
I want to create a Calculated Metric that will help me capture pages that are causing technical errors on our website.
I could just do a previous page report to find the offending pages, but this solution doesn't scale. And it only shows total volume - it doesn't give a relative view. If there are more people coming to the offending page, the report will reflect that. But what I really want to know is the rate at which these pages cause errors.
Background:
- We have an eCommerce website with thousands of custom-built web pages;
- Because of the size of the company and number of stakeholders, there are constant changes to the websites. No one person knows of all the changes.
- It is not unusual for technical errors to be thrown up during the funnel.
- We capture technical errors on as event.
My first attempt at a solution was to create custom metric to run against pages report (to give me a score for offending pages):
= Technical Error Event (participation) / Page View
My understanding is that by using participation, every page of the visit that contained a technical error will be included.
But what I really want is:
= Technical Error Event exists on next page / Page View
If I run a pages report against this metric, I should know what proportion of customers trying to move to the next stage are getting an error (the flow is fairly linear).
I'll try and overlay a segment into this metric, but I'm not 100% confident I will get it right. But the experts here likely will 🙂
