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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Participation metrics, but for next page only


Level 1

Hi everyone,

I want to create a Calculated Metric that will help me capture pages that are causing technical errors on our website.

I could just do a previous page report to find the offending pages, but this solution doesn't scale. And it only shows total volume - it doesn't give a relative view. If there are more people coming to the offending page, the report will reflect that. But what I really want to know is the rate at which these pages cause errors.


  • We have an eCommerce website with thousands of custom-built web pages;
  • Because of the size of the company and number of stakeholders, there are constant changes to the websites. No one person knows of all the changes.
  • It is not unusual for technical errors to be thrown up during the funnel.
  • We capture technical errors on as event. 

My first attempt at a solution was to create custom metric to run against pages report (to give me a score for offending pages):

= Technical Error Event (participation) / Page View

My understanding is that by using participation, every page of the visit that contained a technical error will be included. 

But what I really want is: 

= Technical Error Event exists on next page / Page View

If I run a pages report against this metric, I should know what proportion of customers trying to move to the next stage are getting an error (the flow is fairly linear).

I'll try and overlay a segment into this metric, but I'm not 100% confident I will get it right. But the experts here likely will 🙂

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