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Level 1

Hello Everyone,


Can you help me build the parameter for Adobe Analytics on the campaign level please.


Thanks on advince.

3 Replies


Employee Advisor

@YousefRevton  Can you please elaborate more on the requirement ?

Are you trying to extract campaign query string parameters from the website and pass it in to adobe analytics ?


If that is the case , you can use the plugin "getQueryParam" and extract these values and send it to either to the tracking code or custom varibales in adobe analytics


You can read about it here


Hope this helps


Level 1

Thanks for the reply, 


My question is, how to build Parameters in Google Ads Campaigns as clarified in the attached, so we can track the campaigns performance on Adobe Analytics.





Community Advisor

What is the specification for your Adobe Analytics campaign tracking code currently?

Every organisation should have its own specification, because the tracking code is really just one looooong string, so the specification dictates the parts that populate that string.