Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Match a specific search term using a custom segment


Level 1

Hi All,


I'm trying to search keywords in a freeform table and had a question for you all:  how do I get the custom segment I'm building to match exactly on a keyword I put in?  For example, I want to see any questions someone asked that have "how" in them, but when I apply it in a custom segment and tell it to look for matches that contain all of (or just contain) the word "how", I get other terms pulled in, like the name HOWard.  Tried to put it in quotation marks to tell it to look for an exact match but that didn't work.  I feel like equals would just look for inquiries that have only how in them, and wouldn't be what I'm going for here.  Anyone have any ideas?  Thanks!

3 Replies


Community Advisor

Dear mcrimmin,

Seems like a more generic question rather than related to Adobe.

The answer is really tentative. Try for how & space ('how ') or download the list of 'how' excluding the Howard, However, etc, and build a segmentation (Using equals any of)  or upload through classification importer to exclude the rest.

I didn't see a direct answer for this.

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics


Level 1
It's a little generic, but specific to how to do it in Adobe. In Excel I know how to do exact match, just stumped on an easy way to do it in Adobe. I agree creating a custom segment would work but getting it right would be cumbersome with large search volumes.


Community Advisor
Yes, you are correct. Classification would be the closest so that the logic applied on the excel can be replicated using REGEX. If you have the formulae in excel, try to convert into REGEX and use Classification Rule Builder. Thanks, Pratheep Arun Raj.