I have rules set up for marketing classifications that utilize our custom campaign codes found in the landing page URLs to classify traffic into the appropriate marketing channel.
I have a rule that says if custom parameter (in the landing page URL) contains "paid-social" then the traffic should classify as Marketing channel = Paid Social.
Pretty straightforward. Except, I have traffic where the custom parameter contains "paid-social" and it winds up getting classified under something different (like direct, organic social, referrer, etc.) Something other than paid social.
I notice this when I pull the campaign codes in workspace and filter out for the ones that contain "paid-social". I then break down those campaign codes by marketing channel, and voila, multiple marketing channels appear (including Paid social) uner the paid social campaign codes. I would understand that some traffic could escape the classification rules for some strange use case, but in my case, I see the majority of traffic being classified in something other than paid social for a campaign that contains paid-social.
I can't figure it out and am hoping someone has some thoughts on this. Is our system stripping out the landing page URL somehow so that the marketing channel classifications don't see the campaign parameter? I thought maybe, but then I pull that as a dimension and i can see it recorded properly. But this is inconsistent because some traffic does get classified correctly.
This will require a detailed review of the reports and the Marketing Channel rules. Best way to figure out the issue is to raise a ticket with the Customer Care team.
How different do the values become if you utilize tracking code instances as your metric in lieu of something like visits. Due to persistence and that many marketing channels (like direct and referrer) don't rely on tracking codes, visits is not an appropriate metric to utilize for this comparison.