Marketing Channel Processing Rule Setup - Please Verify

[prathiv23]

Hi Guys,

I've followed the below steps for Marketing Channel Processing Rules setup.

Kindly review the below steps.

1. Click on Admin --> Report Suites
2. Selected the 'report suite id' for creating marketing channel
3. Edit Settings --> Marketing Channels --> Marketing Channel Manager
4. Name the channel as below

5. Clicked on Related Links and configured rules for the below URLs as:

http://www.mysite.com/?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

http://www.mysite.com/?utm_source=RTB&utm_medium=display&utm_campaign=motor_remarketing&utm_content=...

http://www.mysite.com/?utm_source=CRM&utm_medium=email&utm_campaign=motor&utm_content=winback

PPC - Processing Rules:

Email - Processing Rules:

Display - Processing Rules:

[Rydal_Williams]

Are you trying to figure out if this is working or are you having issues?

[prathiv23]

Hi Rawsoft​ - Yes,can you please let me know if this is correct order for setting up processing rules ie. PPC followed by Email & Display

Also, please review the setup followed in the 3 screenshots.

Thanks

PV

[Urs_Boller]

i think the steps are ok, but your processing rules might not trigger. you need to change the conditions to identify the utm_medium!

condition:

“query string parameter“ „utm_medium“ equals „ppc“ (or “email“/„display“)

and you need to set the channels vlaue to „utm_medium“ (i would even use something else like the full query string or a concatenated value of the parameters...)

[prathiv23]

Hi urs.boller​ - Thanks for your help.

I'm sorry, not able to follow you.

Rule doesn't have the option to set something like "utm_medium equals"

PLEASE HELP.

Thanks,

PV

[Gigazelle]

Rule order only comes into effect if you have hits that could match multiple processing rules. With your rules, the only way that could happen is if the end user has more than one query string parameter.

[Urs_Boller · Accepted solution]

• the main problem with the rules provided as screenshots are: you mixed up „query string parameter“ and „value of the parameter“

let me explain: given the url

mysite.com/landingpage.html?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

your parameters is eg. „utm_source“ and the value is „google“ (i marked the parameters)

in your rules, you need to check for the „parameters“ (not the values). looking at the pcc-rule you need to change the following:

• conditions: change it to „query string parameter (utm_medium) equals (ppc)“ (change from „exists“ to „contains“
• set channel value: change to „query string parameter (utm_medium)“

the same needs to be done with the other rules in a similar way...

i hope that helps

[prathi4023]

Thanks urs.boller​ - I have configured Marketing Channel Processing Rules

Just one query - how to test this lower environment (DEV / QA )

Regards

PV

[jeff_bloomer]

This is the correct answer.  I will have to admit, though, both Marketing Channel Processing Rules and traditional Processing Rules can definitely create some confusion when you're first starting out.

[prathiv23]

Hi @jeff_bloomer, urs.boller​, Gigazelle​

We are noticing some numbers in the 'Marketing Channel Overview' report

Please let us know which metrics will be suitable for display, email and ppc campaigns.

At present, we have used Click-Through  metrics. (refer screenshot attached)

And what does  '300' meant in the Click-Through metrics ? (refer screenshot attached)

- PV

[Urs_Boller]

there is a good blog article about marketing channels, maxbe that helps: Refresher on Adobe Analytics' Marketing Channels Reports: Part I | Adobe Blog

[prathiv23]

Thanks urs.boller​. Great article

Queries:

1. Why im not able to notice the utm_campaign values ie. motor_2018,motor_remarketing,Motor in the overview report (refer attached screenshot)
2. We have used 'Last Touch Page Views'  and what does the number 2,814 describes ?

[Urs_Boller]

hi

regarding your questions:

1) i think you‘re channel classification ist still wrong. see my earlier post about „set channel value to...“

2) „last touch page views“ mean „how many pages have the user seen in total after they matched a specific marketing channel“

[prathiv23]

Thanks urs.boller​. Updated the rules .(refer screenshot attached)

[stephenr6438258]

Hi all,

Jumping into this thread.

In the rule conditions (example above) are you also still including the 'Matches paid search detection rules' item? (I cannot see the full rule)

- or just relying on the utm_medium to drive the ppc attribution?

[prathiv23]

No @stephenr64382583 - Please refer the attached PPC rule screenshot

I'm relying on utm_medium

[Gigazelle]

And the channel will only be PPC if all of those are met, correct? Do you want the channel to be identified if any of those aren't exact?

[stephenr6438258]

Thank you for the help. When making changes to the marketing channel process rules is there a lag/delay in the date reaching reports/workspace?

[jeff_bloomer]

The changes are effective as of the time you save them in Adobe Analytics and will fire for all calls coming into the report suite after that time.  The one major drawback is that Marketing Channel Rules are not retroactive like Classification Rules, so any data before the date you activate your new Marketing Channel Rules will not be aligned to your channels.  Make sense?

[jeff_bloomer]

I wanted to provide some additional clarification about the time it takes for your Marketing Channel Rules to take effect.  There are some important caveats you will want to understand around latency and visitor engagement expiration.

https://helpx.adobe.com/analytics/kb/marketing-channels-incorrect-first-touch-data.html

[prathiv23]

Hi ursulab50161321​

Instead of using utm_source, utm_medium and utm_campiagn, is it possible to use d_ Adobe analytics parameter ?

If yes, what is the procedure ?

I believe the URLs will be tagged something like this :

https://www.site.com/?d_source=linkedin&d_medium=internal_jobs&d_campaign=jobs

https://www.site.com/?d_source=twitter&d_medium=tweet&d_campaign=movies

https://www.site.com/?d_source=google&d_medium=ppc&d_campaign=christmas2019