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SOLVED

Mapping custom events (from mParticle)

oodaddy2
Level 2
Level 2

Can anyone point at a decent step by step guide to mapping custom events in Adobe Analytics. The Package sending the event is mPartcle.

1 Accepted Solution
datadriven-e8ei
Correct answer by
Level 1
Level 1

Hey oodaddy2 - the mParticle Adobe integration leverages Adobe's data insertion API. mParticle maps their custom events to Adobe's track actions, their page views to Adobe track states, and their e-commerce API maps to Adobe's as well. Their docs lay things out in pretty good detail: https://docs.mparticle.com/integrations/amc/event/

Once your mParticle data is in Adobe, you can leverage processing rules to map the data into props, evars, etc. and begin populating your reports. The guide you seek is here: Processing Rules

View solution in original post

1 Reply
datadriven-e8ei
Correct answer by
Level 1
Level 1

Hey oodaddy2 - the mParticle Adobe integration leverages Adobe's data insertion API. mParticle maps their custom events to Adobe's track actions, their page views to Adobe track states, and their e-commerce API maps to Adobe's as well. Their docs lay things out in pretty good detail: https://docs.mparticle.com/integrations/amc/event/

Once your mParticle data is in Adobe, you can leverage processing rules to map the data into props, evars, etc. and begin populating your reports. The guide you seek is here: Processing Rules

View solution in original post