Link data (.eg bounce rate) from Adobe Analytics to AdWords | Community
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gig77
Level 2
October 16, 2015
Solved

Link data (.eg bounce rate) from Adobe Analytics to AdWords

  • October 16, 2015
  • 1 reply
  • 932 views

Hello,
Could you please help me to understand how to link properly Adobe Analytics to AdWords in order to see the bounce rate in AdWords?
I am running some campaigns in AdWords using a parameter in the URL. Then this parameter is correctly set up in Adobe Analytics (Paid Search Detection), and I am able, on the tracking code report, to see the data (bounce rate, visits etc.) BUT I do not see in AdWords the bounce rate coming from Adobe, that would make my life easier in order to optimize the campaigns.How can I see the bounce rate in AdWords? What should I do or configure?

Many thanks for helping.

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Best answer by WhoaShekhar

Hi There, 

Thanks for reaching out to Adobe Community

You might need to do the DFA integration. Check out the link below.

- https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-campaign-manager.html

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Thanks!

1 reply

WhoaShekhar
WhoaShekharAccepted solution
Level 10
October 16, 2015

Hi There, 

Thanks for reaching out to Adobe Community

You might need to do the DFA integration. Check out the link below.

- https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-campaign-manager.html

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Thanks!

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