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SOLVED

Link data (.eg bounce rate) from Adobe Analytics to AdWords

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Level 3

Hello,
Could you please help me to understand how to link properly Adobe Analytics to AdWords in order to see the bounce rate in AdWords?
I am running some campaigns in AdWords using a parameter in the URL. Then this parameter is correctly set up in Adobe Analytics (Paid Search Detection), and I am able, on the tracking code report, to see the data (bounce rate, visits etc.) BUT I do not see in AdWords the bounce rate coming from Adobe, that would make my life easier in order to optimize the campaigns.How can I see the bounce rate in AdWords? What should I do or configure?

Many thanks for helping.

1 Accepted Solution

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Correct answer by
Employee

Hi There, 

Thanks for reaching out to Adobe Community

You might need to do the DFA integration. Check out the link below.

https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Thanks!

View solution in original post

1 Reply

Avatar

Correct answer by
Employee

Hi There, 

Thanks for reaching out to Adobe Community

You might need to do the DFA integration. Check out the link below.

https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Thanks!