Link data (.eg bounce rate) from Adobe Analytics to AdWords

[gig77]

Hello,
Could you please help me to understand how to link properly Adobe Analytics to AdWords in order to see the bounce rate in AdWords?
I am running some campaigns in AdWords using a parameter in the URL. Then this parameter is correctly set up in Adobe Analytics (Paid Search Detection), and I am able, on the tracking code report, to see the data (bounce rate, visits etc.) BUT I do not see in AdWords the bounce rate coming from Adobe, that would make my life easier in order to optimize the campaigns.How can I see the bounce rate in AdWords? What should I do or configure?

Many thanks for helping.

[shekhardhiman · Accepted solution]

Hi There, 

Thanks for reaching out to Adobe Community

You might need to do the DFA integration. Check out the link below.

- https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

If you are using query params then you just need to use the getQueryParam to capture the value of the query parameter and put it in s.campaign.

Thanks!