is it possible to track metrics like page views, visits, etc if a user decline cookies?

[arv007]

Hi all,

I am new to this platform so trying to understand it in a better way but couldn't find any blog or post related to  tracking the metrics like page views, unique visits if a user decline its browser cookies while landing on specific page

Any comments would be appreciable?

[kayawalton · Accepted solution]

Hi @arv007 - it depends on how the cookies are implemented on your site. Ideally, if a user declines the opt-in to be tracked, the website should not be collecting any data on the user. There is also the possibility that regardless of whether they agree or not, they might set their browser settings to block any tracking. 

Adobe Analytics also has the option for server-side data implementation, which avoids relying on browsers to collect information.

You can find additional information about browser cookies and Adobe Analytics here: https://experienceleague.adobe.com/docs/analytics/technotes/cookies/cookieless.html?lang=en 

[Krishna_Musku]

Third-party cookies are already blocked on many browsers and now AA depends on first-party cookies to to know visitor's activity. There are some limitations on first party cookies for safari and browsers in apple devices. If you want to track the visitor irrespective of cookie limitations, as @kayawalton mentioned you can use the server side data collection, which relies on your own identifier.

you can find some info on browser cookies here:

https://experienceleague.adobe.com/docs/analytics/technotes/cookies/cookies.html?lang=en

[yuhuisg]

Adobe Analytics requires that every hit that is tracked includes a visitor identifier. Normally, this visitor identifier is derived from Adobe's Experience Cloud ID Service ("ECID").

If your users deny consent, then the ECID should not be set, and so your AA hits will be invalid. Currently, there is no workaround for this.

Anyway, if your users deny consent to be tracked, then I guess you should really not track anything about them, i.e. as if they had never visited your website. But that's more of a philosophical/legal/ethical question rather than an AA technology question.