Integrating conversions from customers who convert from a 30-day trial (cohorts)

[sara_andrews]

Hi,

I'm wondering if it is possible to push data back to Adobe that let's us know when a trialer has made a conversion. We would like this in a cohort view (and event time if possible). For example, if we have 100 people start a 30-day trial in January, I would want to see how many of those people converted overtime. This data is stored in our back end systems so I assume that some sort of data push would need to happen.

Thanks,

Sara

[TanmayMathur · Accepted solution]

Hi, 

Thanks for reaching out. 

You could go through the Subscription use case on this page, I think that is what you are looking for - https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/cohort_use_cases.html

Let me know in case you have more questions.

TM