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antonk11147724
Level 2
February 8, 2016
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Integrate AdWords data to SiteCatalyst

  • February 8, 2016
  • 1 reply
  • 1724 views

Hi,

we are looking to fully replace Google Analytics with Adobe for all of our reporting needs, but we have hit a roadblock.

Namely - the possibility of getting all the info about the search campaigns with the same granularity of information as in Google Analytics.

Do we really need to have Doubleclick on top od Adobe to get to the same level of insight as we already have in GA without paying for any additional tools/services?

Your help will be much appreciated!

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Best answer by TanmayMathur

Hi Anton, 

To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-campaign-manager.html

Additionally, search campaign data can also be linked through Adobe Media Optimizer, details about that can be found here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/google-adwords-connector-for-media-optimizer.html

Also for migrating to Adobe,it would be best if you could reach out to Adobe Account Managers or Consultants. They could make a customized solution to help you migrate fully to Adobe. 

Let me know if you are facing any difficulties. Thanks!

Tanmay

1 reply

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
February 9, 2016

Hi Anton, 

To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-campaign-manager.html

Additionally, search campaign data can also be linked through Adobe Media Optimizer, details about that can be found here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/google-adwords-connector-for-media-optimizer.html

Also for migrating to Adobe,it would be best if you could reach out to Adobe Account Managers or Consultants. They could make a customized solution to help you migrate fully to Adobe. 

Let me know if you are facing any difficulties. Thanks!

Tanmay

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