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SOLVED

Integrate AdWords data to SiteCatalyst

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Level 2

Hi,

we are looking to fully replace Google Analytics with Adobe for all of our reporting needs, but we have hit a roadblock.

Namely - the possibility of getting all the info about the search campaigns with the same granularity of information as in Google Analytics.

Do we really need to have Doubleclick on top od Adobe to get to the same level of insight as we already have in GA without paying for any additional tools/services?

Your help will be much appreciated!

1 Accepted Solution

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Correct answer by
Level 10

Hi Anton, 

To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

Additionally, search campaign data can also be linked through Adobe Media Optimizer, details about that can be found here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/google-adwords-...

Also for migrating to Adobe,it would be best if you could reach out to Adobe Account Managers or Consultants. They could make a customized solution to help you migrate fully to Adobe. 

Let me know if you are facing any difficulties. Thanks!

Tanmay

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1 Reply

Avatar

Correct answer by
Level 10

Hi Anton, 

To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-cam...

Additionally, search campaign data can also be linked through Adobe Media Optimizer, details about that can be found here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/google-adwords-...

Also for migrating to Adobe,it would be best if you could reach out to Adobe Account Managers or Consultants. They could make a customized solution to help you migrate fully to Adobe. 

Let me know if you are facing any difficulties. Thanks!

Tanmay