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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Independent Privacy Status for Analytics and Target


Level 1

Is it possible to change the privacyStatus for Adobe Analytics and Adobe Target independently of one another? 

The documentation for the setting the user's privacy status says the following, indicating that the privacy status affects both Analytics and Target: 


  • Opt in

    • Analytics: Hits are sent.
    • Target: Mbox requests are sent.
    • ...
  • Opt out

    • Analytics: Hits are discarded.
    • Target: Mbox requests are not allowed.
    • ...

In our particular scenario we would like to be able to control each one separately, so that we can provide some core functionality via Target regardless of whether the user has opted out of analytics. 

Interestingly, the documentation for the JSON Config demonstrates the privacyDefault value nested within the analytics object, which fills me with a hope that they are somewhat independent but perhaps its just a tease!

Thanks for your help.

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