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SOLVED

Impressions, Clicks and Orders Tracking Not Working As Expected

MktgCloudUser
Level 4
Level 4

Hello,

I am trying to put together a report showing how many times offers on a page were shown (offers designated with campaign code in query string), how many times the offers were clicked and how many orders were associated with each offer.  The results of my report currently look like the following:

Impressions

Clicks

Orders

Offer A

1,100

700

314

Offer B

1,100

700

314

Offer C

1,100

700

314

As you can see, the Impressions are correct however all Clicks and Orders are associated with all offers – regardless of the actual offer clicked/ordered.  Here’s how I’m defining each:

Analytics Setup

List1 – Impressions based on Offer Codes, e.g., pagename.html?campcode=offera

Event4 – Offer Impressions

Event5 – Click Tracking event

Orders – OOTB Orders event

Impressions Analytics Code (currently correct)

Code currently resides in the doPlugins section in Analytics extension of Adobe Launch

var l = document.links;

for(var i=0; i<l.length; i++) {

  if (l[i].href.indexOf('campcode=') > -1) {

s.events=s.apl(s.events,"event4",",",1);

    s.list1 = s.apl(s.list1,getUrlParameter('campcode',l[i].href),",",1);

  }

}

Click Tracking Code

Code currently resides in a Custom Code action for an Adobe Launch Rule

if (tqstring.indexOf("campcode=") > -1) {

  s.events = s.apl(s.events,"event5",",",1);

}

Question

How do I properly bind/associate clicks and orders for a given campaign code so that my report doesn’t attribute all clicks/orders to all campaigns?

1 Accepted Solution
ericmatisoff
Correct answer by
Employee
Employee

Unfortunately, listVars are working as designed here. Each listVar value will receive full credit from the event.

The absolute best article to describe your options are from adamgreco​'s blog post, here: https://analyticsdemystified.com/adobe-analytics/click-rates-adobe-analytics/

Give it a full read-through, especially that last section about Product Merchandising (for Experts like you )

View solution in original post

1 Reply
ericmatisoff
Correct answer by
Employee
Employee

Unfortunately, listVars are working as designed here. Each listVar value will receive full credit from the event.

The absolute best article to describe your options are from adamgreco​'s blog post, here: https://analyticsdemystified.com/adobe-analytics/click-rates-adobe-analytics/

Give it a full read-through, especially that last section about Product Merchandising (for Experts like you )

View solution in original post