How to track traffic from Adobe Campaign?

[DavidWa44]

I am new to Adobe Analytics, is there any way that can I track what visitors from Adobe Campaign did on my Fatlosscalc website without using UTMs? So far all I could get where the Campaign Dimensions, but I can't do much with those or maybe I'm doing something wrong.

Cheers!

[manojsingh-tech · Accepted solution]

Hi David,

you don't need UTM parameter you can add any parameter in variable in the URL you can add something like this too www.example.com/abc.aspx?test=campagin so if you see the test can be your campaign parameter , what you need to do in your code is that create a data element in the property, and the data element should be for s.campaign and you should put like this 

then write the code to read the URL and take the query parameter test and the value assign to s.campaign. and then in add this as part of your page view call. 

Hope this helps

[Jennifer_Dungan]

Yes, I agree with @manojsingh-tech 

UTMs are technically a Google invention and standard, but they have also become the defacto default for many tools. However, Adobe gives you the power and flexibility to track what you want and how.

In addition to using a custom code Data Element as per above, you can easily pull any query string parameter:

In my own implementation, I pull all my UTMs and custom Campaign Params using this, then I use a custom code to concatenate them into a string that I can easily parse with regex.

Then I do a multi-layered approach:

• I track the concatenated value into s.campaign (with a 1 week expiry)
• I track each parameter in their own eVar (with Visit expiry)
• and I read combinations of the UTMs / Campaigns as needed in my Marketing Channel rules

I don't have Adobe Campaign, but I assume there are some sort of unique identifier that is provided that you can use to stitch back to the campaign?