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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

How to think on visitors actions on our webiste to reach my KBR ( Key Business Requirement )?


Level 1

I have a Business Requirement Document and Key Business Requirements?

What is the success event?

Can anyone explain the real-time example

1 Reply


Community Advisor

"Success event" is an Adobe Analytics-specific terminology that basically means "conversion".

For example, let's say you want your website users to submit a form. Then when the form has been submitted successfully, you track a counter "success event" to Adobe Analytics. That causes Adobe Analytics to increment the count of the "success event". You will then be able to report on the number of times that the "success event" was tracked, which implies that you can report on the number of form submissions.