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Adobe Analytics Coffee Break: On Monday, January 30 at 10am PT, the NOAM User Group led by Jennifer Dungan and Jeff Bloomer will be joining us to answer your Analytics related questions. To register and for more information, follow the link to the right.

How to think on visitors actions on our webiste to reach my KBR ( Key Business Requirement )?


Level 1

I have a Business Requirement Document and Key Business Requirements?

What is the success event?

Can anyone explain the real-time example

1 Reply


Community Advisor

"Success event" is an Adobe Analytics-specific terminology that basically means "conversion".

For example, let's say you want your website users to submit a form. Then when the form has been submitted successfully, you track a counter "success event" to Adobe Analytics. That causes Adobe Analytics to increment the count of the "success event". You will then be able to report on the number of times that the "success event" was tracked, which implies that you can report on the number of form submissions.