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Segmentation based on recency

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Adobe Analytics workspace question

 

SKU can be part of any shopping cart events (prodView, OpenCart, cartView, CheckOut etc)

How do we create a segment for customer having SKU=ABC as part of prodView in their latest event for that SKU ?

 

Here are the sample example of customer events sorted in time ascending order:

Customer 1

Time1: SKU=ABC, ProdView

Time2:SKU=ABC, OpenCart

Time3:SKU=XYZ, ProdView

Time4:SKU=DEF, ProdView

Time5:SKU=DEF, OpenCart

Time6:SKU=ABC, ProdView

Time7:SKU=PQR, ProdView

Time8:SKU=PQR, cartView

Time9:SKU=PQR, CheckOut

 

Customer 2

Time1: SKU=ABC, ProdView

Time2:SKU=ABC, OpenCart

Time3:SKU=XYZ, ProdView

Time4:SKU=DEF, ProdView

Time5:SKU=DEF, OpenCart

Time6:SKU=ABC, ProdView

Time7:SKU=ABC, OpenCart

Time8:SKU=XYZ, ProdView

Time9:SKU=PQR, cartView

Time10:SKU=PQR, CheckOut

 

In the Above example, customer 1 should qualify as the latest status for SKU=ABS is prodView on time6.

However customer 2 would dis-qualify as the lates status for SKU=ABC is OpenCart on time7.

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