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How to make adobe analytics segment available in adobe target?

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Level 6

I already had the A4T setup. I expect the segments I created in adobe analytics can be available in adobe target. But somehow, I can not see all the segments in target. Anyone know what else I may need to setup?

Thanks

1 Accepted Solution

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Correct answer by
Community Advisor and Adobe Champion

Dear Cathy,

I don't think A4T integration alone will help to see the Analytics Segments in Target. Base A4T integration will help you to choose Analytics Metrics and Dimension as success events for target.

For segment sharing, you should share the segments to Marketing Cloud Experience Cloud : Below the snap from Segment Builder.

2.png

Once you share the segment, you can see the same in Audiences Tab of Target.

1.png

If you are unable to see 'Make this an Experience Cloud Audience' in Segment Builder make sure that you have enabled Marketing Cloud ID Service and reach Customer Care at CustomerCare@adobe.com

Thank You

Arun

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4 Replies

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Correct answer by
Community Advisor and Adobe Champion

Dear Cathy,

I don't think A4T integration alone will help to see the Analytics Segments in Target. Base A4T integration will help you to choose Analytics Metrics and Dimension as success events for target.

For segment sharing, you should share the segments to Marketing Cloud Experience Cloud : Below the snap from Segment Builder.

2.png

Once you share the segment, you can see the same in Audiences Tab of Target.

1.png

If you are unable to see 'Make this an Experience Cloud Audience' in Segment Builder make sure that you have enabled Marketing Cloud ID Service and reach Customer Care at CustomerCare@adobe.com

Thank You

Arun

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Level 6

Arun,

Somehow, I don't have the Selection in the segment builder as you showed before( make this an experience cloud audience. I readi some document, it mentioned that "This check box in the Segment Builder appears only if the report suite that you are saving this segment to is enabled for the Experience Cloud."  I don't know how to enable the report suite for Experience cloud? Can I enable physical report suite or virtual report suite?

Thanks,

-Cathy

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Community Advisor and Adobe Champion

Dear Cathy,

No need to enable anything in Report Suite.

I barely remember that i have contacted Adobe Customer Care & submitted some Form to enable. Unable to recollect.

If you have Marketing Cloud ID implemented and if you still unable to see the Sharing Option, kindly reach Customer Care.

Thank You

Arun

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Employee Advisor

You'll want to make sure you're logging in from marketing.adobe.com and not my.omniture.com in order to guarantee having the ability to make audiences like that.