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How can I attribute conversion to a viewed display ad?

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Level 1

Hi everyone,

 

I'm trying to measure post view impressions.

 

I know how to measure impressions https://experienceleague.adobe.com/docs/data-workbench/using/page-tagging/acquire-ext-measures/c-msr...

 

However, is there a way to track post view conversions (without clicks). Say:

 

1º A user views a display ad

2º The user the next day navigates to the website and converts.

 

Thank you for your help,

 

Regards

2 Replies

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Community Advisor

I believe ad platforms will include this is the report dashboard since it is within attribution window. 

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Level 1

Hi Benjienen, thank you for your reply.

 

I am asking about how to see this information in Adobe.

 

Thanks!