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How can I attribute conversion to a viewed display ad?


Level 1

Hi everyone,


I'm trying to measure post view impressions.


I know how to measure impressions https://experienceleague.adobe.com/docs/data-workbench/using/page-tagging/acquire-ext-measures/c-msr...


However, is there a way to track post view conversions (without clicks). Say:


1º A user views a display ad

2º The user the next day navigates to the website and converts.


Thank you for your help,



2 Replies


Level 7

I believe ad platforms will include this is the report dashboard since it is within attribution window. 


Level 1

Hi Benjienen, thank you for your reply.


I am asking about how to see this information in Adobe.




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