How can I attribute conversion to a viewed display ad?

[Antoine232]

Hi everyone,

I'm trying to measure post view impressions.

I know how to measure impressions https://experienceleague.adobe.com/docs/data-workbench/using/page-tagging/acquire-ext-measures/c-msr...

However, is there a way to track post view conversions (without clicks). Say:

1º A user views a display ad

2º The user the next day navigates to the website and converts.

Thank you for your help,

Regards

[Benjienen]

I believe ad platforms will include this is the report dashboard since it is within attribution window. 

[Antoine232]

Hi Benjienen, thank you for your reply.

I am asking about how to see this information in Adobe.

Thanks!