Google Conversion Tracking Tag

[vitalin58577727]

Hello, everyone,

I want to implement the new Google Conversion Tracking tag in Adobe Tag Manager.

Can anyone help me?

<!-- Global site tag (gtag.js) - Google Ads: 123456789 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-123456789"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'AW-123456789');
</script>
<!-- Event snippet for Example conversion page -->
<script>
  gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567',
    'value': 1.0,
    'currency': 'USD'
  });
</script>

From this I would like to make the following:

var dcJS = document.createElement('SCRIPT');
 1 var done = false;
 2   
 3 dcJS.setAttribute('src', 'https://www.googletagmanager.com/gtag/js?id=' + document.__dtm_googleConversionIDGST[0] + ';');
 4 dcJS.setAttribute('type','text/javascript');
 5   
 6 document.body.appendChild(dcJS);
 7 dcJS.onload = dcJS.onreadystatechange = function () {
 8    if(!done && (!this.readyState || this.readyState === "loaded" || this.readyState === "complete")) {
 9    done = true;
10    callback();
11   
12    // Handle memory leak in IE
13    dcJS.onload = dcJS.onreadystatechange = null;
14    document.body.removeChild(dcJS);
15    }
16 };
17 function callback(){
18    if(done){  
19    /* <![CDATA[ */
20    window.google_trackConversion({
21    window.dataLayer = window.dataLayer || [];
22    function gtag(){dataLayer.push(arguments);}
23    gtag('js', new Date());
24    gtag('config', '" + document.__dtm_googleConversionIDGST[0] + "');
25    });
26    //]]> 
27    }
28 }

But you can't.

I get error messages.

[Asheesh_Pandey · Accepted solution]

I would do the following.

Go to the third-party section of the rule select async javascript option in DTM.  (set conversion tag fire condition in the rule itself)

1. Add the following code to set gtag.js

     Note: //Replace "AW-123456789" with your AdWords account id.

_satellite.loadScript("https://www.googletagmanager.com/gtag/js?id=AW-123456789"); //Replace "AW-123456789" with your adword account id.
                    window.dataLayer = window.dataLayer || [];
                    function gtag() {
                        dataLayer.push(arguments)
                    };
                    gtag('js', new Date());
                    gtag('config', 'AW-123456789');  //Replace "AW-123456789" with your adword account id.
                };

2. Now set following conversion code.

gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567', //Replace "AW-123456789" with your adword account id/value.
    'value': 1.0, 
    'currency': 'USD' 
  }); 

Note:

//Replace "AW-123456789" with your AdWords account id and "AbC-D_efG-h12_34-567" with conversion value id.

//Replace event "conversion" with custom conversion event eg. "view_item" etc.

Not sure what "document.__dtm_googleConversionIDGST[0]"  does in your code, but in case you want to pass additional data on the conversion, use conversion code section instead. Remove comments in code anything after // ... before publishing in DTM.

Good Luck!

Asheesh