Hello,
I am trying to understand the proportion of visitors to my site that complete a booking form that are:
first time visitors vs repeat visitors
I have a fallout chart for my visitors who have started an engagement with the booking form and then completed it. The number I get is 2,700 visitors, and the segment is defined as:
A Hit containing the URL of my webpage.
To understand the difference in-between first time and repeat visitors to my website who are completing this booking form, I add two more segments:
1) First time visitors: HIT containing the URL of my webpage AND Visit Number = 1
2) Repeat visitors: HIT containing the URL of my webpage AND Visit Number is greater than 1
For the first segment, I am getting 1989 visitors who completed the booking form and for the second segment I am getting 1453 visitors who completed the booking form.
Evidently, the sum of these two numbers 3442 > 2700, but I do not understand why it isn't the same and why there seems to be some doubling up in the counting.
Here is an example of how the original segment is defined:
and how the "First time visitor" segment is defined:
Any help is appreciated.
Thanks!